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Post 21 April 2021

The POÉTIC brand was born in 2015, it succeeds our old brand BHR which existed since 1969!
Poétic pots and planters will bring your decorating ideas to life.
Find out how to flower your house, garden, balcony and terrace!
Take care of your plants, draw inspiration from the seasons on our site …

When it was created in 1945, the Bouillard company offered plastic leisure products. Later, in 1969, the BHR brand was born, inspired by its founders Bouillard Henri and René, to develop in the garden articles market. Having become a leader in the manufacture of plastic pots and planters, in 2015, the third generation decided to assert a new image and a new dynamic in order to meet changes in distribution and consumer expectations.

This name opens up a new imagination. Associated with a magical logo, it highlights the design orientations of new product collections.
POÉTIC pots and planters were born under a lucky star, the result of meticulous and quality work in the service of nature and decoration.

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